HOW TO HANDLE YOUR FIRST BOOK SIGNING
There is much debate about the usefulness of book
signings. Many authors feel their efforts far outweigh their returns when they’ve
sold only six books. While this may seem dismal, book signings are great for
newbie authors.
Be
professional.
Book signings represent a fractional element to your
brand. How you look and speak makes a statement. Another way to polish your image is to have business cards.
Let nearby libraries and bookstores know about your
book. Don’t be afraid to mention that you live
in the community. Contact local TV
and radio stations, as well. Writers
should use these mediums to their advantage.
Place a small jar of treats on your desk. When you hand
out treats, bookmarks, business cards, and other give-a-ways, this allows the
public to see you as first-rate. They will assume your book is as well.
You’ve worked too long on your book to act shy now! Stand,
if possible, while chatting with your audience, and create fun facts involving
the subject of your book.
Let the crowd know why they need your book. If it’s on world travel, convince them of the
advantages traveling to Europe provides, opposed to a “staycation.” When your work is well done, it sells
itself. It’s your job to let people know
why they’re better off with your book in their hands.
Common courtesy can go a long way. Send out
"thank you" cards after your book signings. It puts the spotlight
on your professionalism and allows businesses to observe you as a step ahead of
the rest.
What creative ideas do you have pertaining to book
signings?
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