Monday, April 22, 2013


If you are serious about building your brand, you’ve probably already taken advantage of modern linking channels such as Twitter, Facebook and blogs. Every aspect of social connections should represent the core of who you are and how the public identifies with you. Centering on your brand doesn’t mean you have to become obnoxiously self-absorbed. Take a gander at these helpful tips to see how it’s done:

1)     Give a shout-out to writers who have recently published.  This not only shows that you are well-informed regarding the industry; it also reveals you are confident enough to share the spotlight with colleagues. 

2)     Offer literary tips to beginning writers. Your specialized expertise can showcase your own work through points of reference.

3)     Your email contact list should work in conjunction with your websites and blogs. Updates to the public will keep them in-the-loop regarding your next book release, up-coming book signings, even scheduled television appearances and radio spots.

4)     Reciprocity is as important in social media as any other means of communication.  You can’t expect to be supported and disregard the undertakings of everyone else.

5)     Watch overexposing personal events of your life.  It’s wonderful to share as others feel they are getting to know you; however, too much private information is off-putting and unprofessional.

6)     Being unfailingly negative or political can hurt your reputation as an established author. This is not to say writers cannot draw upon controversial issues.

Using social media to your advantage presents a win-win setting if you know how to work it.  Above all, have fun!  Don’t feel that every typed word has to point to your latest project.  Remember; see the overall picture and your audience will gravitate to you and your product!


Monday, April 8, 2013


It seems logical to follow the directions from a map or GPS if you are going to an unfamiliar destination.  The same holds true for novel writing.  Yes, with time, writers develop expertise along the way, but why stumble into a pit when you know what to avoid? Here are a few steps to keep you on the right path:


Do embrace the art of rewriting your work.  During this process, you will look for mistakes in your work which may range from editing to getting rid of words and/or sentences that aren’t needed.

Don’t write without making use of a thesaurus, reverse dictionary, spellcheck and any tool that enhances the quality of your work.

Do write about familiar places.  It may seem wonderful to write about Spain; however, if you’ve never lived or traveled there, inaccuracies may show in your book.

Don’t ignore the pace of your novel. Action and dialogue speeds up your story and narrative slows it down.

Do include conflict in your story.  In fact, the lifeline of your manuscript depends upon it. Whether your main character’s conflict is within himself, with someone else, or with nature, you must have conflict in your story.

Don’t create characters in a contrive manner just to jilt your readers. On the other hand, if your character is a bona fide slime-ball, then, let him be authentic!

Do allow your readers to help solve the story if you are writing a mystery.  You have to state all the clues.

Don’t restrict your characters in any way.  Allow life to breathe into your characters, even if it means the direction of a scene changes.  Your characters know what they are doing; it’s up to you to follow.

Do research for your novel. Whether you are writing about vampires or the injustices in Zimbabwe, know the subject thoroughly.

Don’t stall the story by failing to move it along.  Every word, sentence, paragraph and chapter, should move your story to a conclusion.

Do craft a query letter that represents your novel.

Don’t submit your manuscript to unsolicited publishers.  This is wasting your time and the publisher’s time.

Do invest the time and effort to aid in the marketing of your novel, whether you self-publish or not.


What dos and don’ts do you follow?