If you are serious about building your brand, you’ve probably already taken advantage of modern linking channels such as Twitter, Facebook and blogs. Every aspect of social connections should represent the core of who you are and how the public identifies with you. Centering on your brand doesn’t mean you have to become obnoxiously self-absorbed. Take a gander at these helpful tips to see how it’s done:
1) Give a shout-out to writers who have recently published. This not only shows that you are well-informed regarding the industry; it also reveals you are confident enough to share the spotlight with colleagues.
2) Offer literary tips to beginning writers. Your specialized expertise can showcase your own work through points of reference.
3) Your email contact list should work in conjunction with your websites and blogs. Updates to the public will keep them in-the-loop regarding your next book release, up-coming book signings, even scheduled television appearances and radio spots.
4) Reciprocity is as important in social media as any other means of communication. You can’t expect to be supported and disregard the undertakings of everyone else.
5) Watch overexposing personal events of your life. It’s wonderful to share as others feel they are getting to know you; however, too much private information is off-putting and unprofessional.
6) Being unfailingly negative or political can hurt your reputation as an established author. This is not to say writers cannot draw upon controversial issues.
Using social media to your advantage presents a win-win setting if you know how to work it. Above all, have fun! Don’t feel that every typed word has to point to your latest project. Remember; see the overall picture and your audience will gravitate to you and your product!