You’ve finally accepted the fact you’re an introvert, oftentimes writing in confined spaces. Even with your laptop set up at Barnes & Noble, you are still alone, creating boundless characters that leap off the pages and into the readers’ next water cooler conversation.
So, how does a quiet, “chilled out” person suddenly become a gregarious salesman when it comes to marketing his/her book?
Start a blog.
This allows your potential readers to sample your writing style. Showcase a chapter from your manuscript. Give an estimated release date. If it’s already in print, give the website with the purchasing information.
Write a press release.
Let local newspapers know about your presence through your newly released book.
Create a “like” page on Facebook.
Showcase your published work on this page with excerpts, calendar-of-events and testimonials.
Forward your book to book club members.
The buzz about your work will give you a jumpstart when reviews are written. Just make sure they don’t giveaway the plot or ending!
Sign up for book fairs and festivals.
It’s a win-win situation when you surround yourself with other authors and book lovers.
Setup book events/signings.
This undertaking usually gets you mentioned in the local newspapers, especially if it’s at a community center or library. Use it to your advantage. Make your book events engaging by being creative. For example, you can give a quiz on relationships, or handout interesting fun-facts on the topic.
Enlist fellow writers to help support your book.
Staying connected with well-established writers will catapult your book sales just from a plug. Use social networking (Facebook, LinkedIn, online writers’ groups) to join up with others.
Take advantage of the media.
Reach out to acquaintances in the news, radio, (blog radio) and local TV stations. What better way to showcase your work and increase your readership.
Advertise your book through freebies.
Give potential customers bookmarks or magnets that briefly tell what your book is about and offer a website.
All of these tools are useless if the product is less than stellar. Put out a great book and let potential buyers know why they need to read it. Will it help them become more empathetic concerning their fellow man? Make them more romantic lovers? Shape their ideas about organic foods and home cooked meals? Whatever topic you choose to write about, your pitch should convince buyers why they need your book in their lives.
What marketing strategies do you use?