SENDING OUT INVITES TO YOUR BOOK SIGNING

At this stage in the game, most authors are cognizant they must wear alternate hats, from writer, to marketer, in order to ensure a successful book launch.

Your book signing doesn’t necessarily have to be at a library or bookstore; in many instances, your home will do just fine. It’s all about being creative and making the event engaging for attendees.

Invitations should be simplistic in wording. Outline the event, date, time and location and activities. But who comes to a book signing? And who should you invite?

1)     College friends/professors

2)     Your child’s teachers.

3)     Parents of your child’s classmates.

4)     Church members.

5)     Close friends/acquaintances.

6)     Family.

7)     Coworkers.

8)     Social media contacts.

9)     Organization affiliates.

10) Neighbors.

11) Friends of friends.

What is your method for sending out book signing invitations?